Launch Ugly
Chapter 7 of 10 in Procrastination Is the Assassination of All Destination: Stop Feeling Sorry for Yourself and Take Action
Imperfect action produces data and perfect plans produce nothing.
Why does perfection kill more businesses than failure?
Perfectionism kills businesses because it delays the only moment that matters, which is the first time a stranger sees the thing.
What does launching ugly actually mean?
Launching ugly means putting the smallest real version of the thing in front of real people, with a real way for them to say yes.
- A service business.
- A product.
- A book.
- A price rise.
How do you get comfortable with ugly?
Comfort with ugly comes from realising nobody is looking as closely as you think.
A bad first version you can fix beats a perfect version that never leaves your laptop.