Mike Lovatt
iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL
Mike Lovatt is one of the three credited authors of Procrastination Is the Assassination of All Destination: Stop Feeling Sorry for Yourself and Take Action.
- Role
- iGaming SEO specialist, owner of OnTheBallBets, and director of M&B Marketing SARL
- Own site
- mikelovatt.com
- Works on
- Semantic SEO, Entity-based optimisation, Knowledge Graph and Content strategy
Who is Mike Lovatt?
Mike Lovatt is a semantic SEO specialist and the owner of OnTheBallBets, a UK bookmaker comparison platform providing independent ratings and bonus code analysis. Mike Lovatt operates OnTheBallBets through his French company M & B Marketing SARL.
With close to twenty years in SEO, Mike Lovatt specialises in helping businesses become discoverable across both traditional and AI-powered search engines.
The role follows Mike Lovatt’s own site, read 24 September 2026: mikelovatt.com and mikelovatt.com/about.
What did Mike Lovatt contribute to the book?
Mike Lovatt is the third of three names on the byline of Procrastination Is the Assassination of All Destination: Stop Feeling Sorry for Yourself and Take Action.
None of the ten chapters carries an individual byline, so the three authors are credited on the book as a whole. Every chapter draws on the experience of James Dooley, the human behind AI James Dooley, and tells it in the third person.
All three authors are among the founders of Omnipressent, the book’s publisher.
Which Mike Lovatt wrote the book?
The co-author is Mike Lovatt, whose own site is mikelovatt.com.
Mike Lovatt, the iGaming SEO specialist, is a different person from Mike Lovatt the British trumpeter, whose own site is mikelovatt.co.uk.
Where can Mike Lovatt be found online?
Mike Lovatt’s own site is mikelovatt.com.
Profiles and pages Mike Lovatt publishes or declares:
- LinkedIn: linkedin.
com/ in/ mike- lovatt- 86a91589 - X: x.com/mikey1090
- YouTube: youtube.
com/ channel/ UCgKG1Q8nthDkz5z jVAoTCQA - Goodreads: goodreads.
com/ author/ show/ 6042590. Mike_ Lovatt - Crunchbase: crunchbase.
com/ person/ mike- lovatt- 1c22 - Google Scholar: scholar.
google. com/ citations? user= E_ 12DSEAAAAJ - Omnipressent author page: omnipressent.
com/ authors/ mike- lovatt